Juicy Couture Black Label

In September 2013, Juicy changed hands again: Authentic Brands Group, a licensing company that controls the rights to the brands of dead celebrities Marilyn Monroe and Elvis Presley, bought the company from then-Fifth & Pacific for $195 million.

ABG plans to open new boutiques, tentatively named World of Juicy, in New York City next year. CEO Jamie Salter told HuffPost that he’s trying to get the “coolness back.”

The new Juicy will divide its products into two tiers. The regular wares will still be sold in places like Kohl’s, while a new, premium “black label” line will be available online and in the forthcoming boutique shops.

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